Naval officer’s uniform Direct mailer

(Full Image)

Creative concept and packaging.
---Mikey

Info
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Saatchi & Saatchi Singapore created a direct mail piece that when opened shows off a crisp, white Naval Officer's jacket, complete with medals and decorations.

Credits
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Client: Republic of Singapore Navy. Executive Creative Director: Richard Copping . Art Director: Bel Ong, Eddie Wong. Copywriter: Ranadip De, Andrew Petch. Designer: Bel Ong, Clifton Koh. Photographer: Teo Chai Guan (Teo Studio)